Positioning premium paper in the digital age

Today many of the rational reasons for using paper have disappeared. But the tangible, tactile and emotional benefits of a physical product like quality uncoated paper are still relevant. In order to remind creatives of the great value paper can add – the concept ”Paper is for Real” was born. A slipcase containing six volumes representing the human senses; see, hear, smell, touch and taste – guides and inspires the reader about the topics through a cascade of printing techniques, embossings, foil and scented ink. Awarded gold in the Swedish Design Prize.

Agency / Grow