A creative-/design director with 20+ years of experience building premium brands, leading transformative creative work and turning business strategy into distinctive brand experiences.

I have a background in design and branding agencies, working with both Swedish and international clients for over twenty years. I hold an MFA in graphic design and have studied in Sweden and England.

My experience spans a wide range of industries, including the transport sector (rail and aviation), automotive, sports, home appliances, spirits, furniture, architecture, tech, banking, textiles, forestry and bicycles, to name a few. I enjoy working across multiple disciplines and have a broad range of skills.

My driving force is a curiosity and a desire to understand the challenges and potential of each client, and I have learned how design can become an effective catalyst in distilling and amplifying what is unique – and serve as a springboard that helps brands flourish and remain strong over time.