Revitalizing a british automotive luxury icon

Pure Bentley is a yearly publication combining storytelling, lifestyle and pure product content. It serves the purpose of positioning Bentley towards both loyal and potential customers by unfolding an exciting brand world based on heritage and served with a contemporary British twist. Pure Bentley was one of many productions initiated during a large brand review and identity update. It shared the visual assets generated by the productions of several new model launches, but also the new refreshed graphic language.

Agency / Grow