A modernisation of the Swedish Railway brand and its fleet

A complete overhaul of the SJ brand including the classic wing logotype. The new look of SJ was carried out and gradually executed on the complete rolling stock: a new colour scheme, logo applications and infographics on the exterior – new interior design on the inside. The comprehensive design assignment implied almost every touchpoint of the brand: from print, web, and packaging to signage systems, service centres and uniforms. Shortly after the premiere of the new concept, SJ’s first class was ranked No.1 in the world by Monocle Magazine.

Agency / Lars Hall Studio