Grand Cuisine
The creation of an ultra luxury halo-brand for Electrolux
Name and identity for a new series of products created with the objective to increase the premium perception for Electrolux globally. The project included a 360° production of visual assets; film, photography, graphics etc, implemented on web, print, digital sales-tools, graphic user interfaces, on-product-applications, retail and more. Grand Cuisine is the first ultra luxury cooking system to bring professional techniques, power and performance to the home.
Agency / Grow
The Grand Cuisine gas hob with its signature cast-iron grates
Grand Cuisine logotype with bespoke work mark and Electrolux symbol.
The typgograhy was designed to reflect the surgical precision of the products
The Blast Chiller, a professional grade chilling appliance.
Packaging for sous vide and maintenance products
Electrolux showroom at EuroCucina, part of Milan furniture fair