A new era is launching

Seger steps into the future with a clearer and stronger brand than ever. Several years of transformation have resulted in a comprehensive renewal, including a new strategic direction and a broader product offering. The work includes developing a new brand platform, product and naming strategies, updating the visual identity, packaging concepts, and launching a new website with e-com. Seger is a manufacturer of high-quality knitted outdoor products. Founded in 1947, and still operating, in Röshult, Sweden.

Agency / Grow