Refining Sweden’s leading bicycle brand

Crescent has a long history in Sweden. The company was started in 1894. Since then, the company has rolled out bikes from the factory in Varberg to generations of Swedes. Today, in the era of e-bikes, Crescent has the lofty ambition to become a leading Scandinavian mobility innovator – a bold step for the company and an important contribution to the development of sustainable societies. The visual identity has been carefully adapted to suit the needs of today's digital landscape, retail spaces, and product design while keeping a strong link to Crescent’s roots and heritage.

Agency / Grand Public