Campaign for forest owners

A mini series where Viktor Norén travels across Sweden to visit forest owners, each with their own perspective on stewardship, legacy, and the future. Through these encounters, he reflects on what it means to have a plan – not just for oneself, but for generations to come. With a thoughtful and intimate tone, the campaign connects human ambition to the slow, deliberate growth of forests, highlighting how the decisions we make today can shape what lies ahead.

Agency / Grand Public