Swedese
A new contemporary voice rooted in history, shaped by icons.
The Swedese product range holds lines and silhouettes that speak for themselves. Design classics from the pen of Yngve Ekström stand next to icons of our own time. The design legacy is strong and the aim has been to respect that heritage, while giving the brand a bolder and more noticeable identity.
Agency / Grand Public
Catalogue covers with iconic product silhouettes
Brand site with webshop
Bags for the Stockholm brand store
Selected print material
Swedese website sections
Product catalogue
Swedese Brand Store Stockholm
Branded notebooks with embossed shapes of products
Poster series communicating Swedese’s brand personality