Wayne’s Coffee

Packaging design for Wayne’s Coffee

A redesign of Wayne’s Coffee’s branded disposable materials line; cups, bags, bottles, sugar, napkins etc. The objective was to make Wayne’s Coffee stand out better in the urban landscape and also strengthen its position as the iconic, original coffee house chain in Sweden. With a less-is-more approach all unnecessary decoration was removed, and thanks to its widespread recognition, the iconic logo could be blown up to reveal only parts of its elements. Agency: Lars Hall AB
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