Volvo Cars Identity
An inside out evolution of the Volvo Cars brand expression
After the years of Ford ownership, Volvo seemed to have slightly lost its roots somewhere along the line, and the brand lacked self confidence. This position was the starting point for the development of a new brand platform, refreshed identity and a new brand expression. The abandoning of car branding clichés, embracing Swedish heritage, culture & spirit – and the idea of Scandinavian luxury – coincided with a global culture shift, rejecting the fake & flashy and embracing the authentic. Much of the new Volvo look & feel was seen in the successful rollout of the new XC90. Agency: Grow.