The launch of a new product line for fitness enthusiasts
Launch of a new product category targeted to urban fitness enthusiasts. Suunto M-series was developed to take up the competition within the rapidly growing fitness and running trend, offering heart rate monitoring and personalised training programmes for people with a fitness lifestyle. The concept was implemented in web, print, packaging, film and in-store materials. Agency: Grow.
Suunto OY is a Finnish manufacturer of sports watches, dive computers and precision instruments sold in over 100 countries. Suunto is a subsidiary of Amer Sports Corporation.