SJ Swedish Railways
A modernisation of the Swedish Railway brand and its fleet
A complete refresh of the SJ brand including the classic wing logotype. The new look of SJ was carried out and gradually executed on the complete rolling stock: a new colour scheme, logo applications and infographics on the exterior – new interior design on the inside. The comprehensive design assignment implied almost every touchpoint of the brand: from print, web, and packaging to signage systems, service centres, uniforms and photo asset generation. Agency: Lars Hall AB.
Shortly after the premiere of the new concept, SJ’s first class was ranked No.1 in the world by Monocle Magazine.