Grand Cuisine

The creation of an ultra luxury halo-brand for Electrolux

Name and identity for a new series of products created with the objective to increase the premium perception for Electrolux globally. The project included a 360° production of visual assets; film, photography, graphics etc, implemented on web, print, digital sales-tools, graphic user interfaces, on-product-applications, retail and more. Agency: Grow.

Grand Cuisine is the first ultra luxury cooking system to bring professional techniques, power and performance to the home. The complementary system helps to enhance taste and texture and producing dishes to Michelin star standards.

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