Goldreif by Poggenpohl
A new a sub-brand for German kitchen manufacturer Poggenpohl
Identity for a new sub-brand within the Poggenpohl Group. Goldreif was created to catch potential customers, attracted to the brand, but unable investing in a Poggenpohl kitchen. Goldreif offers the same high quality standards but without made-to-measure options and less advanced material specs. The assignment also included creative direction of the kitchen environment imagery, generated in 3D.
Founded in 1892, Poggenpohl is the oldest and best-known kitchen brand in the world. Poggenpohl kitchens are produced in Herford, Germany and delivered to more than 70 countries.