Braathens Regional Airlines
A new Swedish domestic airline
New name and identity for Swedish domestic airline BRA. A merger of Malmö Aviation and Sverigeflyg, owned by Braathens Aviation – for large-scale benefits and better market coverage under one brand. The name BRA ties into the history of the owner (Braathens), means ’good’ in Swedish and is the short for Braathens Regional Airlines. Agency: Grow.
Braathens Regional Airlines operates on thirteen Swedish destinations, and have 2.2 million passengers/year.