Bentley Motors

Revitalising a British automotive luxury icon

Pure Bentley is a yearly publication combining storytelling, lifestyle and pure product content. It serves the purpose of positioning Bentley towards loyal and potential customers by unfolding an exciting brand world based on heritage and served with a contemporary British twist. Pure Bentley was one of many productions initiated during a large brand overview and identity update. It shared the visual assets generated by the productions of several new model launches, but also the new refreshed graphic language. Agency: Grow.

Bentley Motors Limited is a British company that designs, develops, and manufactures handcrafted luxury cars in Crewe, England. It is a subsidiary of Volkswagen AG.

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