Get it Down on Paper

How pen and paper trigger ideas and the art of doodling

A campaign activity promoting Munken’s premium uncoated papers to people in the creative industry. The use of notebooks provides a daily interaction with the product and a constant reminder of its great benefits. The concept was built around how the physical connection of hand and brain brings out ideas when we are, sometimes unconciously, doodling on paper. Some of the pages were printed with artwork by illustrator Mattias Adolfsson. Agency: Grow.

Arctic Paper is a leading European producer of high-quality graphic paper, with annual revenues of  PLN 3 billion, and listed on the Warsaw and the NASDAQ Stockholm stock exchanges.

img_2461
img_2466
img_0019_1
img_0013_1
img_0023_b
MAIL@JOHANARENSBERG.COM  |  +46 (0)709 632 728  |  LINKEDIN  |  ABOUT
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google