Get it Down on Paper

How pen and paper trigger ideas and the art of doodling

A campaign activity promoting Munken’s premium uncoated papers to people in the creative industry. The use of notebooks provides a daily interaction with the product and a constant reminder of its great benefits. The concept was built around how the physical connection of hand and brain brings out ideas when we are, sometimes unconciously, doodling on paper. Some of the pages were printed with artwork by illustrator Mattias Adolfsson. Agency: Grow.

Arctic Paper is a leading European producer of high-quality graphic paper, with annual revenues of  PLN 3 billion, and listed on the Warsaw and the NASDAQ Stockholm stock exchanges.

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