Paper is for Real
Positioning premium paper in the digital age
Today many of the rational reasons for using paper have disappeared. But the tangible, tactile and emotional benefits of a physical product like quality uncoated paper are still relevant. In order to remind creatives of the great value paper can add – the concept ”Paper is for Real” was born. A slipcase containing six volumes representing the human senses; see, hear, smell, touch and taste – guides and inspires the reader about the topics through a cascade of printing techniques, embossings, foil and scented ink. Awarded gold at the Swedish Design Awards. Agency: Grow.
Arctic Paper is a leading European producer of high-quality graphic paper, with annual revenues of PLN 3 billion, and listed on the Warsaw and the NASDAQ Stockholm stock exchanges.